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Multi-platform television (also known as multiplatform entertainment and transmedia storytelling) is "a mode of storytelling that plays itself out across multiple entertainment channels". Each medium that the story unfolds across makes a distinctive contribution. ;The First Truly Multi-Platform television-based project Some cite ''Big Brother'' 2001 as the first truly multi-platform television-based project to be developed. ;Multi-Platform Entertainment Franchises The most successful transmedia franchises have emerged when a single creator or creative unit maintains control. One notable example is Lucasfilm, which has managed and cultivated its ''Indiana Jones'' (1981) and ''Star Wars'' (1977) franchises. ;Development of Multi-Platform entertainment ==Today== NBC’s ''The Office'' is one example of how networks are expanding their television series to become “multi-platform.” Different characters and story arcs are able to be explored through their website and webisodes. The national broadcasters of Belgium (VRT) and Sweden (SVT) are developing the first pan-European multiplatform project named ''The Artists''. This is based on the newly developed ''drama 2.0'' format. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Multi-platform television」の詳細全文を読む スポンサード リンク
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